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Ethilution blur the lines between waste and beauty.

Whilst the general public are aware of the impact that modern-day humanity has on the planet, the road to global change is frustratingly slow. The economy, in its current mode of being, is rather apprehensive to change and this means that industry and policy operate at a delayed pace. 

Whilst no solution is simple, Ethilution believes that by blurring the boundary between waste and beauty, we can create sustainable products that stand for a different future: a solution-based one that works toward alleviating the pressure of a linear economy.

The idea that you buy something, use it and dispose of it is dated. Ethilution, by acting as an intermediary node between the disposal of something and landfill, believes that a range of products designed from discarded aluminium coffee pods – amongst other things – will bring new life to what is traditionally understood as waste. 

This, in essence, is the commitment of the circular economy, which exists to challenge the preconceived idea that items that have had their intended usage are finished. 

The Ethilution team is a group of highly skilled and experienced professionals dedicated to creating sustainable and socially responsible fashion accessories. Our team includes sustainable designers, project managers, researchers, technicians, engineers, and communication and education specialists. Together, we bring a wealth of knowledge and expertise in sustainable material selection, ethical production practices, circular design, and circular economy principles.

We take a holistic approach to sustainability, considering the entire lifecycle of a product, from raw materials to disposal, to identify areas for improvement and make recommendations for more sustainable practices. We also offer education and communication services to ensure that our clients are educated on circular economy principles and sustainable practices, and we work with them to build a circular brand and create a circular culture internally.

Our goal is to create products that not only look good but also do good for people and the planet, and we are committed to promoting a circular economy and reducing waste through innovative and sustainable design solutions.

Join us in the journey to create a more sustainable future.

The Team

A collaborative service.

Rhys is a multidisciplinary designer recognised for bridging the gap between waste management and circular design. With a decade of experience in fashion and textile design alongside environmental activism. Rhys has developed a cross-disciplinary approach, combining material research, circular values, lean manufacturing, design innovation and creative yet transparent communication.


Laura is specialised in material innovation, computational design and additive manufacturing, applied for the textile and fashion industry. Through the implementation of emerging technologies, she explores how to foster the relationship between the material, design, and body.

Laura CivettiDigital Designer

Roxy has worked in business development and account management in the creative industries for the past 12 years, supporting B2C and B2B clients. Relationship building & management, attention to detail and an efficient collaborative approach is at the heart of everything she does. Her experience spans events, festivals, education, brands and B2B organisations and she also supports a range of businesses and charities in a voluntary capacity.

Roxy BentleyHead of Accounts